Blackberry (at least in Canada) has an ad campaign that plays the Beatles "All You Need is Love" while showing an aspiring band rise. This is strange to me because the message of the song is, well, obvious, so if all you need is love, you don't need a Blackberry. There was nothing in the ad that suggested that the Blackberry was useful for attaining and/or maintaining love. So, it seems to suggest that you don't need a blackberry or any other technology as long as you have love.
Of course, Blackberry is a Canadian success story, so I probably should not pooh-pooh its ad campaign, especially since its founder has created a school of IR and has endowed a huge number of chairs. But they seem to be filled, so never mind.