Yes, these companies have gotten more serious about electric cars and hybrids, but only because they have been dragged here. As I prepare to buy a new car (thanks to the
Anyway, back to the point: short term profits seem to trump the long-term (which is not terribly surprising), but these companies hedge so very poorly that any price shock (plus a shock to capital markets) threatens their survival. The funny thing is that Ford is said to have a "head start" by focusing on smaller cars five years ago. Um, a head of whom? GM and Chevy, yes. Hyundia, Kia, Honda and the rest not so much. The only good news is that Toyota has lost its sheen for being reliable and Honda is not so exalted these days either (plus as we found out, Hondas have been the target of thieves).
This entire article is far too laudatory--the car companies are coming to the party after the party is over. Yes, they can make a comeback and do ok, but they hav
He knew G.M. was on the right track when he parked one of the first new Cruzes off the assembly line at a supermarket in suburban Detroit, and a store employee rushed over to check it out. “She said, ‘I can’t believe Chevrolet is building a car this size that’s this good,’ ” Mr. Reuss said.e frittered away so much time and money that it reminds of the US effort in Afghanistan and Iraq. Not good.Ah, the joy of low expectations!