Fun column at Slate on the new ads that tend to feature something other than the product. Miller Lite is emphasizing their new bottle--the vortex.
What is it good for? Getting the swill down faster, I suppose. The other beer ad is about superior cans. Holy oxymorons. The reviewer discusses the advantage of the screw-top beer can, just mentioning the metalic taste as an aside. All I know is that between American swill and cans, it took me a trip to Europe to appreciate beer. The microbrew trend was long after my teenage years of drinking swill in cans.
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