But I do have some horror at the schadenfreude.
I asked Buzzfeed Food's Rachel Sanders how she felt the cupcake had impacted U.S. culture. "This is getting a little deep, but I believe they tap into our American cultural tendency toward selfishness and emotional isolation," she typed to me via Gchat. "Like, what other culture needs a kind of cake that is literally impossible to share; if you even try it just disintegrates into crumbs and sadness? You are going to be alone forever, so go ahead and carbo-load."This is just ridiculous. The only person I have ever seen buying just one cupcake for oneself in a cupcake store was ... me. Otherwise, people would go to the store together, pick out different ones and then nosh together. Or, they would be buying a bunch to share with friends. Indeed, what is easier to distribute an office party or a picnic? A cake you have to slice, a pie that needs plates, or a bunch of cupcakes?
I have a friend who makes heaps of cupcakes to send good will, friendship, and love. She does cakes as well, but the cupcakes provide a bit more creativity as each cupcake can have a slightly different design even if they fit into a larger theme, such as Harry Potter as you see to the right and below. Indeed, isn't that what makes cupcakes a potentially perfectly North American food: harmony in diversity? If you are a Star Trek fan, you would be thinking of IDIC: infinite diversity in infinite combinations. The joy of cupcakes is simply logical.