Blackwater, the infamous private security company, changed its name to Xe, but that didn't work. So now: ACADEMI. Really. I am not kidding. This seems to be a focus group mistake. After all, if you want to have the image of being decisive, forceful, reliable, and assertive, do you really want to identify yourself with academics who dither, passive, and cannot meet a deadline to save their lives.
So, let's ask the interwebs: what should be the new name of Blackwater Xe ACADEMI?